Don’t do what big companies do. Dismiss them. Brag that you do not have a single Fortune 500 client. Use Harvard Business Review as toilet paper.
Don’t follow a standard just because it’s a standard. If it’s lame, then reject it. Then do it right!
Social reform is not about playing the game; it’s about changing the game. It’s radial and everybody’s going to label us as such, so you’d better get it right.